Yuen Chen Siang 源珍香

elo guys...I'm here to sharing my recent project - Yuen Chen Siang 源珍香. Yuen Chen Siang is a company that sells traditional meat floss and roasted meat. I think everyone of you know what they are selling. They are quite familiar and famous in Malaysia especially at Muar and JB.
The project task is to implement a advertising campaign for this brand.

Print Ad





Slogan : Time Passes, Feeling Remains

Title : Just one bite & you'll discover a myriad of explosive flavor tempting your taste buds.

Objectives : To promote Yuen Chen Siang as a ideal brand during Chinese New Year / as a part of festival.

Concept : The combination of oriental art with "ba gua". Using Chinese greeting word to reinforce Chinese New Year atmosphere.

Outdoor ad


MSN pop-up


TVC storyboard

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